For years, wine industry leaders have opposed regulation on the grounds that it is burdensome and of questionable value. California agribusiness representatives have consistently maintained that they can manage their properties in an environmentally responsible manner without the need for government oversight. In the case of the wine industry, the leading edge of this effort is a marketing and certification initiative called “fish friendly farming” which has certified 100,000 acres of vineyards, including a majority of those that suckle at the banks of the Russian River.
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